Appendix B. Key References — The HERON Method

Links point to abstracts or summaries checked during research. Items marked ★ should be verified against the full original before a print edition.

Introduction and Chapter 9

★ Lu, J. G., Nisbett, R. E., & Morris, M. W. (2020). Why East Asians but not South Asians are underrepresented in leadership positions in the United States. PNAS, 117(9). PMC
★ Lu, J. G. (2022). MBA salary negotiation study. Summary
Meyer, E. (2014). The Culture Map. Overview
Accent incident report (2025). Indian Startup News

Spitzberg, B. H. (2013). (Re)Introducing communication competence. DOAJ; Spitzberg (1991). Communication Reports
Newton (1990) tappers and listeners. Summary
Grice's maxims. Lecture notes
Kairos in classical rhetoric. Overview

Chapter 3 — Headline

★ Bransford, J. D., & Johnson, M. K. (1972). Contextual prerequisites for understanding. Summary
Cowan, N. (2001). The magical number 4 in short-term memory. Cambridge
Minto, B. (1985). The Pyramid Principle. Background
U.S. Army AR 25-50 and BLUF. Overview

Chapter 4 — Enter

★ Stivers, T., et al. (2009). Universals and cultural variation in turn-taking. PNAS. MPI
★ Detert, J. R., & Edmondson, A. C. (2011). Implicit voice theories. Academy of Management Journal. Abstract

Chapter 5 — Reason

★ Petty, R. E., Cacioppo, J. T., & Goldman, R. (1981). Personal involvement as a determinant of argument-based persuasion. JPSP, 41, 847–855. PDF
Weak-argument dilution study (1996, PSPB). Abstract
★ O'Keefe, D. J. (1999). How to handle opposing arguments in persuasive messages: a meta-analytic review of one-sided and two-sided messages. Communication Yearbook 22. Abstract; Allen, M. (1991). Abstract

Chapter 6 — Own

★ Erickson, B., Lind, E. A., Johnson, B. C., & O'Barr, W. M. (1978). Powerful and powerless speech. Duke
Sparks & Areni (2008), powerless language review. PDF; Hosman (1989). USM

Chapter 7 — Next

★ O'Keefe, D. J. (1997, 2002). Standpoint explicitness and persuasive effect. ISSA summary
★ Gollwitzer, P. M., & Sheeran, P. (2006). Implementation intentions and goal achievement. Advances in Experimental Social Psychology, 38. KOPS; Sheeran, Listrom & Gollwitzer (2024) meta-analysis. Summary
Kauffeld, S., & Lehmann-Willenbrock, N. (2012). Meetings matter. Summary

Chapter 8 — Pace and Clarify

★ Louhiala-Salminen, L., & Kankaanranta, A. (2011). Global communicative competence. Aalto
Lev-Ari & Keysar (2010) and replications. Journal of Cognition
Horwitz, Horwitz & Cope (1986). Foreign language classroom anxiety. EJOP

Chapters 11–13

Measurement tools: NCA Competent Speaker Form PDF; AAC&U Oral Communication VALUE Rubric PDF; PRCA-24 PDF
Laske & DiGennaro Reed (2022). ERIC
★ Bourhis, J., & Allen, M. (1998). Videotaped feedback meta-analysis. Abstract
★ Macnamara, B. N., Hambrick, D. Z., & Oswald, F. L. (2014). Deliberate practice meta-analysis. Abstract
★ Kluger, A. N., & DeNisi, A. (1996). Feedback interventions. HUJI
Cepeda et al. (2006). Lab page; spaced retrieval meta-analysis (2020). Springer
Guo, Kim & Rubin (2014). PDF
★ Brooks, A. W. (2014). Get excited. PubMed; replication (2025). PDF